Well, as you can see, this is the Union Fire Company (located in Belmar). Here’s what the official Belmar Web Page has to say about it:

“The Union Fire Company was organized and incorporated on Jan. 31st, 1889. Two other companies followed, The Volunteer Hook and Ladder in May, 1894 and The Goodwill Hose Company in Jan. 1900, when an ordinance creating a fire department was adopted.

“Since their organization, these three companies have worked in close harmony and have so combined their efforts that they operate at each fire as one unit. The Union Company, with its modern engine, takes over the pumping. The Volunteer Company mans the hook and ladder, and The Goodwill operates the hose lines.”